Wednesday, October 29, 2014

3 Questions Post the Global SCENAR Conference in Las Vegas

As a partner with Dr. Lathrop, who is a long time user and advocate of the RITM SCENAR, now also a distributor in the North American market, I left the recent Global SCENAR Conference in Las Vegas motivated to increase our collaboration with our Russian counterparts at RITM SCENAR OKB. 

Several new devices were launched at the conference.  The upgrades and improvements will simplify processes for the user/operator.  This is valuable.

However, as a business owner/marketer intent on having SCENAR be an everyday tool in the licensed healthcare practitioners toolkit and in the "medicine drawer" or "sport bag" of every consumer I am reflecting on these three sets of questions to get to true innovation of the technology for North Americans to adopt it. 

  1. Potential users:  What's your greatest challenge right now?  What's the cost of the problem?  What will it mean to you to solve it?  What is desirable to you as a potential user? 
  2. Engineers:  What is possible with technology?
  3. Business/Regulatory:  What is viable in our marketplace?
I look forward to discovering the answers!  If you are in one of the three categories trust I will be asking the questions.  

Monday, October 27, 2014

SCENAR in America - A Fresh Start

"The Russians Are Coming, The Russians Are Coming" was the name of a comedy movie released in the 1960's.  Well, as they say "art imitates life".  But sometimes, it is later than predicted.  Such is the case with the much delayed but much planned arrival of the wonderful electronic medical device from Russia called RITM SCENAR.  FDA cleared and ready to distribute in America, it is the marvel of modern technology.  (Yes, for those of you in the know I AM choosing to focus only on this fresh start.)

It made it's official appearance in America at the recent 1st US International Conference on SCENAR therapy held in Las Vegas, September 25-28, 2014.  Here Russian and American scientists, health practitioners and potential distributors met to learn from each other and do business together.  As a long time SCENAR therapist, SCENAR trainer and now distributor (since April 2014) I felt the full relief and excitement of someone who worked through the travails of getting the SCENAR in America and witnessed the success of such an effort.  

 In all, the event gathered over 80 (eighty) SCENAR advocates from around the world.  Among them were North Americans, Central Americans from Mexico and Costa Rica, Europeans from Switzerland, Germany, Austria, France, the Netherlands, and England as well as colleagues from Australia, New Zealand and Oman (Asia).   The conference was sponsored by the SCENAR manufacturing company RITM OKB ZAO and its new US based subsidiary company RITMSCENAR OKB, Inc.  The new CEO of the US corporation, Ilya Marder, was introduced during the conference.   

Kay and I attended the second half of the conference agenda.  We hit the ground running from the moment we arrived, off to meet, greet and do business with OKB and our global colleagues.  In an upcoming post I will share about the wonderful people we met, we re-connected with and whom we will collaborate with to co-create success here in the America.

The Conference Agenda

As usual, in America, the conference itself was divided into three parts, first the lectures delivered in English, Russian/English combination and Russian only, where each thought was translated in person from Russian to English.   Part two was the product sales at a discount.  This included new, even more desirable SCENARS and probes.  Part three was my favorite, networking and smoozing with my friends and colleagues of few and many years.  Lots of time for this was built in between lectures, meals, etc.   

The Education

The lectures included beginning SCENAR usage, specialty usage and very advanced diagnostic and treatment sessions.  I participated in the latter.  The information was well presented, great new knowledge was shared with clear instruction.  I do have useful ideas to take back to the practice as well as share in training.  I have to say I just wish the lectures could all be delivered in English in America.  Some things just get lost in translation.  In classes I participated in along with my mentor and first trainer 9 years ago Irina Kossovskaia, MD we helped with what she and I called "language adjustment".  Ah, a goal for the future as we grow.

The thing about the SCENAR that never ceases to amaze me even after 9 years of use, and that was punctuated at the conference, is all the things it can do.  Help repair injuries, stop pain, fix internal disorders, accurately diagnose systemic and nervous system disorders and most amazingly, balance the whole CNS and ANS functions with the protocol called 3 pathways.  Now of course given the FDA clearance here in America the focus was on pain related to every condition discussed.

The Product

The devices have been upgraded, updated and modernized.  They are now modern looking, streamlined hand-held devices.  They have been digitized with colorful screens with easy to use presets. The SCENAR "Super Pro" debuted as the new top of the line RITM SCENAR unit.  It is digitized, good looking with colored windows, numbers and graphs, many presets and protocol add-ons the other SCENAR professional devices don't have.  This is therapists device.  I look forward to putting it through its paces soon. The consumer units are for everyone.  They too are sleek, pre-formatted, with many defaults.  I like the SCENAR Sport D a lot.  And yet my new favorite is the SCENAR Home Expert.  There were also probes for every purpose.  They are a bit clunky so I am working with OKB to create some new designs.  I have a new one I just sent the OKB Director.

So much for education and product.  

The People

Let's get to the real fun, long talks and plans with the Russians about how to deal with Americans, and networking with other colleagues.  Stay tuned...

Wednesday, October 1, 2014

You can heal FASTER after injury...with today's advances

Don't worry.  I can make it simple.

Stick with me because to help yourself get better it can be useful to have a basic understanding of how your body's tissue responds to a trauma or injury.  Don't worry.  it is simple to understand.  Really.  Even with a Ph.D I can make it simple.  When you GET this information you can easily see how or why we suggest what we do to treat yourself after an injury.  The old ways of treating are antiquated.  Come into 2014!

How your body responds to trauma

Did you know your body responds to trauma to the tissue in three different distinct phases?  You may not have.  If you want to heal faster you want to know.  The three phases are:

1.     the acute inflammatory phase which is 0 to 7 days after you get injured,
2.     the proliferative phase which is the next 7 to 21 days after your injury and then,
3.     the maturation and remodeling phase (21 days and thereafter).

You don't have to remember the names of the phases!  Remember there are THREE and the general time frames.  It is what you do in these phases that matters, especially the first.

Know this, the early and immediate management of soft tissue injuries (muscles, ligaments, tendons, nerves) can be either extremely effective at reducing or minimizing the injury OR, if inappropriately applied, may be damaging.  

Immediate and early management is key

The most important things to remember are the aims of immediate and early management of soft tissue injury - starting with the first minutes and throughout the first 3 day. You want to:
  • reduce the local temperature of the tissue
  • reduce pain
  • limit and reduce the swelling and inflammation (i.e. blowing up like a balloon or baseball)
  • reduce energy demands of the tissues
  • product the damaged tissue from further injury
  • protect the initial, newly-formed tissue healing from disruption
  • promote collagen fiber growth and realignment
  • maintain general levels of cardio-breathing and musculoskeletal fitness/activity

Shorten the recovery time dramatically with new techniques

It is SO important to treat IMMEDIATELY after an injury.  You can completely ALTER the course of the injury and how it heals when you do!  So many times people come to us a week or more after an injury having done little but throw on a little ice or saying "I tried to stay off it."  The whole first PHASE has passed by!

So much could have been done in that first 0-7 day window to alter the course of the injury - minimizing it's "growth" and accelerating its healing.  Don't wait.  Don't think "I can handle it.  The pain's not so bad.  I will just stay off of it.  It will be OK."   This is the WRONG thing to do.

Your injury will last days or weeks LONGER than if you treated it properly yourself right away or received treatment with our inexpensive advanced technologies immediately.

Remember, there are new things out here to help you.  Technology is advancing everywhere.  It's not just the world of smartphones, tablets and computers.  It is in medicine too.

In my next post I will share tips with  you to accomplish faster healing for yourself with minor injuries.   Until then have fun out there, take reasonable precautions to prevent yourself from being injured and apply immediate help if you do.  Call us for a free consultation.  Let us connect you to an expert in your area.  The faster the better is what's key!

Tuesday, September 30, 2014

What makes a SCENAR conference great? The people!

The best thing about every type of conference I ever attend is the like-minded people who also attend.  This was true again this past weekend when we headed over to Las Vegas to participate in some of the activities of the International SCENAR Conference sponsored by RITMSCENAR OKB, Inc. and RITM OKB ZAO.  While Peter participated in the special advanced seminar "SCENAR Expertise and SCENAR Prognosis - an Improved and Effective Approach to Create an Individual Therapeutic Strategy and Modality" facilitated by Dr. Iosif Semikatov as well as the meetings for trainers I, (Kay) attended the newly revised Level One Training on SCENAR.

Level One SCENAR Training

This course was superbly facilitated by Dr. Irina Ershova.  It was my second pass through Level One training having been first taught by Dr. Irina Kossovskaia in 2008 in a class I attended with Peter.  This time was different as I was participating as one who now wanted to use the information and build my skills with the SCENAR instrument.  The course was a great blend of principles and practice.  

We saw glimpses of that which Yu.V. Gorfinkel said, "We must help the body help itself" when Dr. Irina demonstrated protocols on students or when we worked on each other.  

It is powerful to search for the zones of optimum stimulation while in the subjective dose mode, experiencing the asymmetries through "stickiness", changes in skin color, sounds made by the device, and the increased sensitivity the client experiences to the strength of the current.  The class was a thorough "back to basics" experience that was invaluable.  Some times we must return to the basics and further hardwire them.  For me, it will help me be an even more effective assistant trainer working with Peter to help our clients as they incorporate SCENAR into their practice and life.  PLUS, we are going to incorporate a couple of protocols into our own daily health practices in a new way.  I am excited by this idea!

People attracted to SCENAR

Back to the best  part, the people who participated with me.  The course was attended by people rich with life experience at all levels.  We were blessed to spend time with an Los Angeles couple (originally from Russia) who came to the course in order to help their son with his health.  We met practitioners from around the world who's life work it is to help people heal.  We reconnected with several friends and colleagues we hadn't seen in several years like Dr. Don Snow and Dr. Irina Kossovskaia.  I made a new friend from the Bay area who we will collaborate with here in California.  And of course we deepened our connections with the team at RITM OKB ZAO, wonderful people like Yuri Starovoytov and Marina GDalevich.

Lastly, RITMSCENAR OKB, Inc. has a new "chief" on the team and we look forward to partnering with him and the staff to help them achieve their goals (and our goals) of everyone in the U.S. knowing about SCENAR and incorporating it into their health practices for accelerated healing.

To our combined success!

Monday, September 15, 2014

SCENAR Case Study: Chronic Cervical/Thoracic Strain Repaired

Client Presentation

Client presented complaining of chronic pain in his neck, shoulder, and shoulder blade area on the left side at a level 8 on a pain scale of 1 to 10 where 1 is minimal and 10 is severe. He also complained of pain and parathesia in his left arm. He indicated movement made his pain worse and lying down, being still, decreased the pain. He reported having considerable pain for nearly two years.

The pain was significantly affecting his life in that he couldn't move as quickly so all tasks took longer and he said he was “always behind on assigned tasks.” It was difficult to lift and carry things, turn his neck left and right as well as it is difficult to “push things forward” away from himself.

History of the Problem
He had been experiencing pain for nearly 2 years. It began when approximately 22 months ago he was on foot and was hit by a motor vehicle reversing out of a parking lot space. Prior to impact the client considerably torqued and twisted his body in an attempt to avoid being run over. As a result of the impact the client incurred a number of symptoms including:

• Headaches
• Tinnitus in his left ear
• Left jaw pain
• Neck pain;
• Left shoulder pain
• Low back pain
• Bilateral buttock pain
• Insomnia

His initial examination right after impact documented multiple contusions with pain. Cervical and lumbar spine x-rays showed disc space narrowing at C 5-6 and C 6-7. He was given a Toradol injection and an analgesic prescription to fill. He was then referred to and completed physical therapy for recovery. He also had a series of acupuncture for the pain.

Seven months post the initial injury the client had a follow up exam. While he had some improvements from the severity of the initial symptoms he still had pain complaints on the left side of his neck and left posterior shoulder. The exam notes demonstrate that palpation produced tenderness along his left cervical paraspinous and left trapezial musculature. Nonetheless, the medical evaluator noted the client had achieved permanent and stationary status. For his symptomatic complaints, the evaluator opined that it would take 12-18 months for full resolution of his myofascial and musculoskeletal symptoms. The evaluator indicated that future physical therapy, acupuncture, or referral to an orthopedist were possible future treatments. The client engaged a personal injury attorney.

Current Findings
The client presented for examination 22 months post the original incident symptomatic as above. The examination as well as the diagnostic mode of the SCENAR pinpointed the muscle-skeletal damage at the C 5, 6, 7 level, as well as T1 along with the left arm peripheral neuropathy.

As this was a chronic condition without any new components and previously diagnosed specifically as muscular skeletal trauma to the lower C spine to T 1 resulting in chronic pain in that area as well as left arm neuropathy, further diagnostics didn’t appear necessary and weren’t being sought by the client.

Course of Treatment
The findings were explained the findings to the client along with information on a recommended course of therapy. Upon his consent he began regenerative electrotherapy treatments with the SCENAR three times per week in-office. The SCENAR therapy was applied to the asymmetries in the affected area.

Over the course of treatment the client reported decreasing pain with increasing range of motion (ROM). As he continued to progress he was able to move more and more freely without pain. The paresthesia in his left arm resolved.

He was discharged after a total of nineteen (19) treatments in a six week period. He was fully satisfied that his goal was reached with good range of motion without pain and an overall pain free-state.

Friday, September 12, 2014

Pain has a way of clipping our wings

Step into the possibility of being pain free.

What actions are you taking toward being chronic pain free in the space of possibility? Do you BELIEVE it's possible to be free of chronic pain?

A friend of ours shared a story with us that I want to share with you. Here it is:
An old man and his grandson were sitting on the front porch and the dog was howling. The boy says "Paw, how come the dog's a howlin'?" The old man says "cuz he's settin' on a nail." The boy asks "Why don't he move?" The old man says "Cuz it don't hurt enough."

We are like that. If our pain doesn't hurt "enough" to truly STOP us the activities, stresses, and pressures of daily life take precedent over taking care of ourselves. We are "comfortable" and any change in our routine or patterns is uncomfortable so really focusing on the goal "be pain free" or any other related health goal, making a plan and taking new action doesn't happen. We like to be in our comfort zone or perhaps better termed our "familiar zone." As human beings we are so conditioned this way that we stay the way we are even when we are uncomfortable with our chronic pain. It doesn't hurt enough.

Well I am here to remind you or tell you that even those low levels of chronic pain that aren't stopping you dead in your tracks and yet they are slowing you down, keeping you from doing some of the things you want in life - those levels of pain keep you from being who you are really meant to be.

One of my favorite quotes in this arena is:
Pain has a way of clipping our wings and keeping us from being able to fly ... and if left unresolved for very long, you can almost forget that you were ever created to fly in the first place. – Wm. Paul Young

Have you forgotten you could fly? Are you stuck in your familiar zone? It's not too late to do something about it. One small action and then another.

You know, to really hold onto your goals and to make real change requires having a bigger WHY. What do you really want in your life that you don't have now, perhaps because of the chronic pain? Spend time with that question. Write it down in a journal or just on a piece of paper. Reflect. Write down what comes to mind. Pick it up and put it down until you have it all out. Let the "what I REALLY want" pull you forward. You will get off the nail.

Let us know if you need help. We believe in you.
To your best health -

Wednesday, September 10, 2014

How an injury is like a pebble tossed in a still lake

I have been thinking about how I explain to clients what is happening in their body when soft tissue is injured. One way I describe a new or fresh soft tissue injury is like a pebble thrown into the middle of a still lake.  Think about it - skipping pebbles at the lake. "See" what happens when it "plops".  An injury is just like this.  It often starts as just a very tiny circle. As the minutes and hours pass an injury grows like the circles in the lake from the initial "plop" of the tossed pebble.

Injuries grow immediately through involvement of cell after cell after nerve, muscle, and tendon or ligament fiber. Biochemicals gather about the injury to wall it off from the rest of the body, producing swelling and inflammation as a "warning" not to use the injured part. This process is not necessary today as we, unlike the caveman, have no need to keep fighting, surviving, or using the injured appendage. Still the injury grows, involving more and more tissue. It rapidly swells and becomes painful.

What to Do?

If you have a regenerative electrotherapy device like a SCENAR you would treat yourself immediately. Yes, home units are available. I see the day when we will all have one in our home. They are not complicated to use and they are worth it over your lifetime. Actually my experience is that most people get their return on investment with one, maybe two injuries or issues. Better a SCENAR in your home than a bottle of pills given their side effect profiles.

The sooner a regenerative electrotherapy modality like SCENAR is applied the sooner an injury can be repaired. It could be as soon as overnight if applied the same day as the injury. Really.

If you don’t have a SCENAR

Alright, so you don’t have your own SCENAR yet. Well, this is the injury that might make you say “now”. What you need to do is immediately, within minutes, sit or lie down and apply ice to try to stop the progression of the injury. Use ice for 20 minutes several times during the day of the injury. Taking an anti-inflammatory several times the first couple of days of the injury can also be useful. Rest the injury!

This approach will certainly help your body as it self repairs. It will take longer; significantly longer than if you use a SCENAR. So, pick up the phone. Order your SCENAR. You will be glad you did. 619-501-3752. Ask for Kay.