Several new devices were launched at the conference. The upgrades and improvements will simplify processes for the user/operator. This is valuable.
However, as a business owner/marketer intent on having SCENAR be an everyday tool in the licensed healthcare practitioners toolkit and in the "medicine drawer" or "sport bag" of every consumer I am reflecting on these three sets of questions to get to true innovation of the technology for North Americans to adopt it.
- Potential users: What's your greatest challenge right now? What's the cost of the problem? What will it mean to you to solve it? What is desirable to you as a potential user?
- Engineers: What is possible with technology?
- Business/Regulatory: What is viable in our marketplace?